Year after year, Finland consistently ranks as the happiest country in the world according to the United Nations World Happiness Report. This small, yet remarkable, Nordic nation offers a blend of stunning natural landscapes, a unique cultural heritage, and a high quality of life that is truly captivating. For Finns, happiness is deeply rooted in their connection to nature, strong social support systems, traditions and a culture that values simplicity and well-being.
Finns have even developed an online masterclass, called ‘’Masterclass of Happiness’’ to teach people how to find their inner happiness and satisfaction. After the repeated success of being the happiest country in the world, in 2023 Visit Finland offered ten people the opportunity to go to the countryside and learn how to be happy like a Finn for free.
If you’re a travel enthusiast looking to explore the world, Finland should be at the top of your list. Here are 7 highlights that help to explain how Finnish nature, culture and well-being contribute to overall happiness and why you should travel to Finland to experience this yourself.
1. Finnish Nature
For the Finnish people, this magical nature gives a possibility to escape from the hustle and bustle of everyday life, offering a perfect blend of relaxation and adventure that enhances their well-being and happiness. Its vast forests, clear lakes and stunning phenomena such as the Northern Lights and the midnight sun, create the ideal conditions for enjoying outdoor activities, and connecting with nature. Being able to easily access nature helps them feel calm and balanced. As a traveler you can experience it all yourself by visiting these natural sights and trying activities that could increase your level of happiness.
- Finnish Lakelands: With their serene lakes, lush forests, and charming islands, Finnish lakes are truly must-see destinations in Finland. These regions, particularly around Lake Saimaa and the countless other lakes in the area, offer breathtaking scenery and a sense of peace that is stress-relieving and inspiring. The tranquil waters are perfect for activities like kayaking, fishing, and sailing, while the surrounding nature provides endless opportunities for hiking and wildlife watching.
- Finnish Archipelago: The Finnish archipelago is one of the largest and most stunning in the world, with tens of thousands of islands dotting the Baltic Sea. This area, particularly around the Turku Archipelago and Åland Islands, is a paradise for sailing, cycling, and exploring charming villages. The archipelago offers a unique blend of untouched nature and cultural heritage, with its rocky islets, lush green islands, and traditional wooden houses. Visitors can enjoy fresh seafood, visit historic sites like medieval churches and lighthouses, and experience the serene beauty of island life.
- Lapland: For a truly magical experience, head to Lapland in the winter. This region is a winter wonderland where you can witness the Northern Lights dancing across the sky. Rovaniemi, the official hometown of Santa Claus, is a great place for Arctic adventures. You can go on a reindeer sleigh ride, meet Santa Claus, or try your hand at snowmobiling across the snowy tundra. In summer, Lapland is a total mood booster because of the midnight sun, offering endless daylight and stunning landscapes for hiking and fishing. Check out our Finland Trip Packages for a selection of different summer and winter trip ideas.
- Finnish National Parks: Stunning destinations for nature lovers, offering pristine landscapes of forests, serene lakes, and unique wildlife. They provide excellent opportunities for outdoor activities such as hiking, birdwatching, camping and picnicking. These activities allow visitors to fully immerse themselves in the tranquility and beauty of nature. With well-marked trails and facilities, parks like Nuuksio and Urho Kekkonen ensure a safe and enjoyable experience for all ages. Check out our blog about different National Parks in Finland worth visiting.
2. Finnish Sauna Culture
Getting to know a Finnish sauna allows you to immerse yourself in deep-rooted cultural traditions that promote relaxation and a sense of well-being. The cozy environment and warmth of the sauna helps to reduce stress, improve general health and detoxify the body, bringing deep physical and mental relief. Socially, saunas offer a unique opportunity to interact with other people in a calm, distraction-free environment, strengthening social bonds. As we know good health and social relationships have a significant impact on our happiness and here are some tips where and how you can experience it in Finland.
- Relaxation and Wellness through Sauna and Nature: Finns have long cherished the sauna for its health benefits. The dry heat helps relax muscles, improve circulation, and cleanse the skin. Many saunas are located by lakes, allowing you to dip into the refreshing waters after a hot session. The experience is not just about relaxation, it’s a social event where friends and families gather to unwind and bond.For this kind of experience, head to the Savonlinna region, where you can try a sauna in the wilderness, surrounded by the pristine beauty of Lake Saimaa.
- Public Sauna Experience: Helsinki has several notable public saunas that offer a mix of modern amenities and traditional Finnish experiences. Located by the Baltic Sea, Löyly has a stylish design and great sea views, making it a popular choice among locals and visitors. Tampere, known as the “Sauna Capital of the World,” boasts the highest number of public saunas in Finland. The city offers a variety of sauna experiences, from traditional wood-heated saunas like Rauhaniemi and Kaupinoja, situated by lakes for refreshing dips, to the historic Rajaportti Sauna, the oldest public sauna in Finland. These saunas provide both locals and visitors a perfect way to relax and enjoy this essential part of Finnish culture.
- Hot and Icy Lapland: In Lapland, sauna traditions often include a unique ritual of alternating between sauna heat and refreshing immersion in icy water. After a relaxing sauna session, people dip themselves into a hole cut through the ice of the frozen lake or into a cold plunge pool nearby. In addition to improving blood circulation, this invigorating practice contributes to rejuvenation. And like the icing on the cake, you can enjoy this blissful experience in the middle of Lapland’s stunning winter landscape.
3. Finnish Design and Architecture
The Finnish architecture and design scene is renowned worldwide and enhances happiness by combining functionality with aesthetics and creating spaces that are both beautiful and practical. The minimalist style, characterized by clean lines, natural materials and simplicity promotes a sense of calm and order. This design philosophy also integrates seamlessly with nature, fostering a connection to the outdoors and enhancing overall well-being. Here’s where you can experience Finland’s design ethos that will bring joy to your day:
- Helsinki’s Design District: The Design District in Helsinki is an exciting area filled with boutiques, galleries, and studios showcasing Finnish creativity. Stroll through the charming streets, visit the Design Museum, and explore shops selling everything from minimalist furniture to contemporary fashion. Don’t miss the opportunity to take a guided tour to learn about the stories behind iconic Finnish designs.
- Alvar Aalto’s Masterpieces: Architect Alvar Aalto’s works are scattered across Finland. His designs are known for their functionality and harmony with nature. Visit the Alvar Aalto Museum in Jyväskylä, and don’t miss his famous work – the Finlandia Hall in Helsinki. The Aalto House, his former residence in Helsinki, offers a glimpse into his innovative design philosophy.
4. Finnish Social System
Finland’s strong social systems, including universal healthcare, comprehensive education and well-functioning social security, provide a safety net that meets the basic needs of all citizens. It reduces stress and anxiety, providing a sense of security and stability. Social cohesion, equality, and trust are important, which are the main components of general happiness and well-being. Here’s how you can see it in action:
Healthcare and Well-being: Finland’s healthcare system is designed to be easy for people to use. Medical facilities are spread throughout the country, including in remote and rural areas, and services are generally well-organized and user-friendly. The emphasis on well-being is evident everywhere, from the clean, well-maintained public spaces to the numerous parks and recreational areas.
Work-Life Balance: The Finnish work culture values a balance between work and leisure. In cities like Helsinki, you’ll find plenty of cafes, parks, and cultural events where locals relax after work. Try joining a local yoga class or stroll along the Töölönlahti Bay, where you can soak in the sunset and the peaceful atmosphere.
5. Finnish Cuisine
Finnish cuisine makes people happy because it focuses on fresh local ingredients and simple, hearty dishes that offer comfort and the pleasures of pure flavors. Traditional foods connect people to Finnish culture and heritage. Enjoying these meals often involves eating together, fostering social bonds and a sense of belonging. Here are some foods and dining experiences you shouldn’t miss:
Karjalanpiirakka: This traditional Karelian pastry is a must-try. Made with a thin rye crust filled with rice porridge, it’s often served with egg butter. You can find it in most cafes and bakeries across Finland, but for the best experience, try it at a local market or a traditional bakery.
Ruisleipä: Finnish rye bread is dense, dark, and delicious. It’s a staple in Finnish homes and is often enjoyed with butter, cheese, or cold cuts. Visit a local market or bakery to taste this delicious bread, and don’t miss the chance to try some local cheeses and cured meats as well.
Kalakukko: This traditional fish pie, made with fish (usually perch or salmon) and pork, encased in a rye crust, is a regional specialty of Savonia. It’s a great dish that perfectly represents Finnish cuisine’s rustic charm. Many restaurants in Savonia offer this dish, but you can also find it at food markets and festivals.
Salmon Soup (Lohikeitto): A beloved Finnish dish, salmon soup is a creamy soup made with fresh salmon, potatoes, leeks, and dill. It’s a hearty and comforting meal, especially popular during the cold months. You can find this soup in many Finnish restaurants and cafes, and it’s often served with a slice of rye bread on the side.
Reindeer Stew (Poronkäristys): A traditional dish from Lapland, reindeer stew is made with thinly sliced reindeer meat, sautéed with onions and spices, and often served with mashed potatoes and lingonberry sauce. This dish offers a taste of the Arctic and is widely available in restaurants throughout Lapland.
Wild Berries and Mushrooms: Finnish forests are a real treasure, where you can find a wide variety of mushrooms and wild berries. In late summer and autumn, you can join foraging tours or simply pick your own berries and mushrooms in the forest. Blueberries, lingonberries, and chanterelle mushrooms are particularly popular. These ingredients are often used in local dishes, adding a unique flavor to Finnish cuisine.
6. Finnish Festivals and Traditions
Finnish festivals and traditions offer a glimpse into the country’s rich cultural background. Joining these festivals and traditions fosters happiness by bringing people together to celebrate shared cultural heritage and strengthen community bonds. These events offer joy and excitement through music, dance, and different traditional activities. Celebrating in nature-rich settings also enhances well-being and connects participants to Finland’s beautiful landscapes. Here are some key events you should consider experiencing:
- Midsummer (Juhannus): This is one of the most significant celebrations in Finland, marking the summer solstice. Locals celebrate with bonfires, dancing, and traditional music. Many Finns head to their summer cottages, and you can join them by visiting lakeside villages like Hailuoto or the Åland Islands, where you can enjoy bonfires, swimming, and saunas under the midnight sun.
- Christmas in Lapland: Finnish Christmas traditions are steeped in folklore. Visit Rovaniemi, the official home of Santa Claus, to experience the magic of Christmas. The Santa Claus Village is a must-see, where you can meet Santa, cross the Arctic Circle, and enjoy festive activities. In the surrounding forests, you can go on a reindeer or dog sleigh ride and watch the Northern Lights.
- Vappu (May Day): Celebrated on May 1st, Vappu is Finland’s spring festival. It’s a lively celebration with parades, picnics, and lots of partying. Students traditionally wear white caps, and everyone enjoys sparkling wine and doughnuts. Join the festivities in Helsinki’s Kaivopuisto Park or the streets of Tampere, where the atmosphere is vibrant and full of life.
7. Finnish Way of Life
The Finnish way of life is characterized by simplicity, sustainability and a deep connection to nature. All this supports happiness. Outdoor activities and the tradition of spending time in natural settings support physical and mental health. Prioritizing leisure time and personal well-being ensures a healthy work-life balance. Additionally, the emphasis on minimalism reduces stress and fosters a sense of contentment.
Finnish people are also very big supporters of sustainability and regenerative travel. They are characterized by extensive recycling, environmentally friendly transport, community-based tourism and sustainable housing. For example, residents sort their waste to ensure materials such as glass, metal and paper are properly recycled. This commitment to recycling reduces environmental impact and increases community responsibility. Using public transport, cycling, and walking is a popular way to get around.
Focusing on sustainability promotes happiness by creating a cleaner and healthier living environment and a shared sense of purpose and pride among residents. Knowing that they are contributing to the well-being of the planet and future generations brings satisfaction to their daily lives. Here’s how you can experience it all:
- Sisu: This uniquely Finnish concept embodies resilience, determination, and courage. It’s evident in the way Finns approach life and overcome challenges. You can see sisu in action in the way locals tackle daily tasks, from hiking rugged trails to participating in community events.
- Everyman’s Right: This law allows everyone to roam freely in nature, pick berries and mushrooms, and camp almost anywhere. It’s a fundamental part of Finnish culture, encouraging a deep connection with the outdoors. Use this right by exploring Finland’s national parks or simply setting up camp by a lake.
- Minimalism: Finnish culture embraces minimalism and sustainability. This philosophy is reflected in their design, lifestyle, and daily habits. Visit the Design Museum in Helsinki or the various eco-friendly shops in towns across the country to see how Finns incorporate sustainability into their lives. Consider staying in eco-lodges or participating in sustainable tourism activities to experience this part of Finnish culture.
- Affordable Shopping: Flea markets are very popular in Finland. They encourage the reuse of items, reducing waste and the need for new products. By buying second-hand goods, people contribute to a circular economy, which minimizes environmental impact and conserves resources. These markets also offer a wide range of affordable items, from clothing to antiques, making it easier for people to find unique and budget-friendly goods. This accessibility supports financial well-being and can bring joy through the discovery of special or nostalgic items.
Visit the Happiest Country in the World - Finland
Finland’s reputation as the happiest country in the world is well-deserved, thanks to its stunning landscapes, rich cultural heritage, and strong social systems. Whether you’re hiking through Lapland’s wilderness, relaxing in a lakeside sauna, enjoying a traditional Finnish feast or walking through charming streets surrounded by pleasant architecture, Finland offers a unique blend of experiences that promise to enrich your journey.
As a traveler, you can immerse yourself in the authenticity of its nature, the uniqueness of its culture and the simplicity of its lifestyle, making Finland a truly enjoyable destination. So pack your bags and get ready to discover the wonders of Finland, a country where happiness is not just a concept, but a way of life.
Trip Ideas to Visit the Happiest Country in the World
Finland Holiday
7 Days / 6 Nights
Lapland Winter Holiday
5 Days / 4 Nights
Lapland Summer Holiday
5 Days / 4 Nights
Active Finland Adventure
10 Days / 9 Nights
Northern Lights Tour
7 Days / 6 Nights
